What's Around Town

US Guest Services, LLC

Hospitality publishing & concierge marketing

What's Around Town is powered by US Guest Services, LLC—the hospitality advertising company behind high-impact guest directories, concierge marketing experiences, and print-to-digital campaigns trusted by hotels and local businesses since 1999.

Our story

Founded by entrepreneur and marketing professional Jack A. Scotto Jr., US Guest Services began with a simple goal: help local businesses connect with traveling guests who are actively seeking recommendations. The company merged decades of direct sales experience with creative hospitality publishing to build advertising programs that repeatedly deliver proven ROI.

Today we manage concierge-ready guest directories, digital networks, logo floor mats, and concierge sales enablement tools. Every campaign is designed to make visiting guests feel confident about what to do, where to eat, and how to explore the local scene.

Fast facts

Founded
1999
Headquarters
Pittsburgh, Pennsylvania
Specialties
Hotel guest directories, concierge marketing, branded collateral, digital signage
Brands
What's Around Town®, Hotel Ads Pay™, US Guest Services Publishing

Hospitality publishing since 1999

US Guest Services, LLC has specialized in niche-market hospitality advertising for more than two decades, delivering concierge-ready content across print and digital channels.

Concierge-first creative services

From hotel guest directories to logo floor mats and digital signage, our creative team handles market research, design, and messaging tailored for high-intent travelers.

Trusted regional footprint

We produce regional hotel and travel guides, connect with concierge teams, and help small businesses reach visiting guests at the moment of decision.

Our values

  • We value accuracy, fairness, and advertising experiences that work for our partners.
  • We encourage excellence, creativity, innovation, and diversity within our teams.
  • We care deeply about the success of our sales agents, readers, and business clients.

Our commitment to diversity

  • Foster an inclusive workplace that reflects the communities we serve.
  • Cultivate respect and understanding across backgrounds, roles, and perspectives.
  • Deliver products that benefit from diverse ideas and collaborative execution.

How we support advertisers

  • Concierge marketing playbooks: Messaging frameworks crafted for front-desk teams and in-room placements.
  • Full creative services: Market research, copywriting, design, and production handled by a team that understands guest behavior.
  • Omni-channel reach: Combine hotel directories, handout maps, logo mats, and What's Around Town digital listings for maximum coverage.

Hospitality partnerships rooted in concierge expertise

Whether you're activating a new What's Around Town campaign or expanding into print and on-property placements, US Guest Services brings the same world-class service and high standards to every partnership.