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Advertise with What’s Around Town?

WhatsAroundTown.info is part of the U.S. Guest Services, LLC family and has been proudly serving the hospitality and local business industries since 1999. As your trusted local guide and guest-customer services publisher, we bring you the best in local sightseeing, accommodations, dining, shopping, transportation, and entertainment. Whether you’re reaching visitors with our free 11″×14″ newspaper, 8″×11″ brochure maps, or digital directories, we offer a variety of advertising solutions to help your business stand out.

This page provides industry-standard specifications for both print and digital ad placements, including full and half page ads, file requirements, and submission guidelines.

Print Advertising Specifications

Our print ad options are designed to ensure maximum visual impact while meeting industry standards for quality. Please review the following details carefully before submitting your artwork.

Full Page Ads

  • Finished Size: 11″ x 14″
  • Resolution: 300 DPI (minimum)
  • Color Mode: CMYK
  • Safe Area: Maintain a minimum margin of 0.25″ on all sides to ensure no important content is trimmed.
  • Bleed: Provide a 0.125″ bleed on all sides if artwork extends to the edge.
  • File Formats: PDF (preferred), TIFF, or high-resolution JPEG

Half Page Ads

We offer two layout options for half page ads. Choose the one that best suits your creative vision:

  • Horizontal Half Page:
    • Finished Size: 11″ x 7″
    • Resolution: 300 DPI
    • Safe Area & Bleed: As per full page ads (0.25″ safe area, 0.125″ bleed)
  • Vertical Half Page:
    • Finished Size: 5.5″ x 14″
    • Resolution: 300 DPI
    • Safe Area & Bleed: Maintain a minimum margin of 0.25″ with a 0.125″ bleed if artwork extends to the edge

Note: Artwork should be designed to accommodate the safe area guidelines. Always check that no critical text or logos fall within the margin.

Digital Advertising Specifications

For our online and mobile-friendly directories, we adhere to digital ad standards that ensure your creative looks great across devices.

Standard Digital Banner Ads

  • File Formats: JPEG, PNG, or GIF (animated ads are accepted with a maximum file size of 150 KB)
  • Resolution: 72 DPI (screen resolution)
  • Color Mode: RGB
  • Common Dimensions:
    • Leaderboard: 728 x 90 pixels
    • Skyscraper: 160 x 600 pixels
    • Medium Rectangle: 300 x 250 pixels
    • Mobile Banner: 320 x 50 pixels

Rich Media & Interactive Ads

  • Formats: HTML5 and GIF are preferred
  • File Size: Generally under 300 KB (unless specified otherwise)
  • Click-through: Ensure that any interactive elements have a clear call to action and proper tracking parameters

Tip: When designing digital creatives, always verify that text is legible on mobile screens and that all interactive elements function properly across multiple browsers and devices.

File Requirements & Submission Guidelines

To ensure your ads are published smoothly and without delays, please follow these guidelines:

  • File Naming: Use a clear and concise naming convention (e.g., “YourBrand_FullPage_2025.pdf” or “YourBrand_MobileBanner_2025.jpg”).
  • Proofing: All files should be proofread and final before submission. Double-check for proper resolution, color settings, and adherence to safe area requirements.
  • Submission Process:
    1. Email your final files to our ad submissions department at [insert email address].
    2. Include your contact information, campaign dates, and any special instructions in your email.
    3. A confirmation will be sent once your files have been reviewed.
  • Turnaround Time: We aim to review and confirm all submissions within 3-5 business days. Please allow additional time for adjustments or special requests.

Why Advertise with Us?

By choosing Whats Around Town?, you’re partnering with an established leader in local guest information. Our advertising solutions are designed to target a diverse audience—from families and adventurers to business travelers—ensuring your message reaches the right customers. We take pride in our comprehensive local insights and our long-standing commitment to quality service.

For any further questions or custom ad requirements, please contact our advertising team at usguestservicesllc@gmail.com. We’re here to help you create impactful advertising campaigns that drive results.

Enjoy showcasing your business “What’s Around Town?” and let’s make your brand the highlight of the local scene!